Raised in New Jersey, Beverly Mayeri made the radical decision to move to California to study at UC Berkeley in 1962. In the 1960’s San Francisco was undergoing a cultural shift with the civil rights and counter culture (hippie) movements. After World War II, the Baby Boomers developed a different set of ideals from prior generations. They promoted racial equality, peace, love, and freedom. The Bay Area attracted people from all over the country and became the center for change. Coming from a small town in New Jersey, this all came as a culture shock to Mayeri. It took her a while to become adjusted to a new way of life and ideas.